your stories don’t need to be bad news stories

your stories don’t need to be bad news stories

One more thing that’s important in stories: your stories don’t need to be bad news stories. We all know some of us prefer romantic movies over family tragedies. Some people like watching comedy instead of horror movies. But when it comes to nonprofit stories, we tend...
What’s important in stories

What’s important in stories

We know that stories are important in our communication with (potential) donors. And we know that not every story works for every donor. So what’s important in stories? Why a story? Quick recap why we want to share stories in combination with facts. Through stories we...
What projects you should apply for

What projects you should apply for

Recently I wrote how crucial it is to make sure that the projects you develop are aligned with your vision, mission and value statement. Immediately, people asked me: “But what about the money?” Yes, I know all of us nonprofits need money. And you may think that means...