What’s important in stories

What’s important in stories

We know that stories are important in our communication with (potential) donors. And we know that not every story works for every donor. So what’s important in stories? Why a story? Quick recap why we want to share stories in combination with facts. Through stories we...
What projects you should apply for

What projects you should apply for

Recently I wrote how crucial it is to make sure that the projects you develop are aligned with your vision, mission and value statement. Immediately, people asked me: “But what about the money?” Yes, I know all of us nonprofits need money. And you may think that means...
Are your donors happy?

Are your donors happy?

Are you treating your private individual donors like kings and queens? Or are you making them feel neglected? Perhaps you are even annoying them? It sounds scary – but it might be happening unintentionally! So I invite you to take a moment to write down all the...
What about your donation button?

What about your donation button?

One thing that puzzles me is why some nonprofits make it so hard for people to donate. Sit down for a moment and think about your own nonprofit practice. Key questions about your donation button Do you have a donate button on your website? Where on your website? What...