If you want to understand the real income from your fundraising actions, you must have insight into your expenses. So let’s have a look at the follow up question: how can you get insight into your expenses? How does an expense come about? It is very important to...
Now that you have mapped your fundraising process and are making sure you monitor and learn from each step, it is time to look at the effectiveness of your fundraising work. How can you determine what is the real revenue of your fundraising actions? Revenue To be...
My article and my Facebook live session on your Q4 donor base actions generated many questions about how to make a fundraising plan. Making a fundraising plan for your nonprofit is a task that requires in-depth understanding of your context, work and ambitions. I...
Speaking about Q4 donor base actions, I realized it would be good to have a deeper look at your outreach data. This will help you focus your outreach on the channels, topics and mix of messages that resonates the most with the people you want to reach. Let’s look at...
One of the four main building blocks of your project design is your budget. Despite the importance of money, the budget is often treated as an afterthought. And that can lead to big challenges in implementation of the project. It is helpful to your implementation and...
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