One more thing that’s important in stories: your stories don’t need to be bad news stories. We all know some of us prefer romantic movies over family tragedies. Some people like watching comedy instead of horror movies. But when it comes to nonprofit stories, we tend...
We know that stories are important in our communication with (potential) donors. And we know that not every story works for every donor. So what’s important in stories? Why a story? Quick recap why we want to share stories in combination with facts. Through stories we...
If you’re looking to keep your donors happy with how you treat them, you need to have your systems in order. I mean, if you want to be sure you are sending your donors the updates they want to receive, and not messages that will annoy them, you need to keep track of a...
Are you treating your private individual donors like kings and queens? Or are you making them feel neglected? Perhaps you are even annoying them? It sounds scary – but it might be happening unintentionally! So I invite you to take a moment to write down all the...
One thing that puzzles me is why some nonprofits make it so hard for people to donate. Sit down for a moment and think about your own nonprofit practice. Key questions about your donation button Do you have a donate button on your website? Where on your website? What...
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