your stories don’t need to be bad news stories

your stories don’t need to be bad news stories

One more thing that’s important in stories: your stories don’t need to be bad news stories. We all know some of us prefer romantic movies over family tragedies. Some people like watching comedy instead of horror movies. But when it comes to nonprofit stories, we tend...
What’s important in stories

What’s important in stories

We know that stories are important in our communication with (potential) donors. And we know that not every story works for every donor. So what’s important in stories? Why a story? Quick recap why we want to share stories in combination with facts. Through stories we...
Start your annual report from your numbers

Start your annual report from your numbers

By the time you start writing your annual report it can be really hard to remember everything about last year. And that’s OK! Because your annual report doesn’t really need to show ALL the details of ALL your activities. What should be in your annual report There is...