Sometimes it seems that online communication is so easy. It doesn’t cost a thing if we’re just posting. Anyone can do it. And we can reach the whole wide world! And because of that, it seems that crowdfunding is an easy way to generate a lot of money for your...
A while ago I asked business owners what makes them donate and what doesn’t. So let me share with you the key things why donors say yes to your organisation. Personal connection People need to feel a connection to the cause. If they don’t have that, they’ll not want...
Fundraising is a learnable skill. There are do’s and don’ts. But the key in successful and sustainable fundraising is actually having strong relations with your donors. And that’s not a party trick or something you can create overnight. It’s something you need to...
As a nonprofit you need creativity for achieving your goals for your mission and vision. And you also need it to mobilise support for that work. It’s so easy to reach a gazillion of people online, via your website, newsletter and social media accounts. But it’s not...
Whenever someone asks me for advice about reaching out to donors, my answer always has something in it like: don’t forget that donors are people, too. Donors are people Think about what you yourself would like to hear or see if someone wanted something from you. What...
One more thing that’s important in stories: your stories don’t need to be bad news stories. We all know some of us prefer romantic movies over family tragedies. Some people like watching comedy instead of horror movies. But when it comes to nonprofit stories, we tend...
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