Donors are people, too

Donors are people, too

Whenever someone asks me for advice about reaching out to donors, my answer always has something in it like: don’t forget that donors are people, too. Donors are people Think about what you yourself would like to hear or see if someone wanted something from you. What...
your stories don’t need to be bad news stories

your stories don’t need to be bad news stories

One more thing that’s important in stories: your stories don’t need to be bad news stories. We all know some of us prefer romantic movies over family tragedies. Some people like watching comedy instead of horror movies. But when it comes to nonprofit stories, we tend...
What’s important in stories

What’s important in stories

We know that stories are important in our communication with (potential) donors. And we know that not every story works for every donor. So what’s important in stories? Why a story? Quick recap why we want to share stories in combination with facts. Through stories we...